In Kurt Vonnegut’s book God Bless You, Mr. Rosewater, the title character addresses a convention of science fiction writers. He’s drunk. He thanks them for understanding that “… life is a space voyage, and not a short one, either, but one that’ll last billions of years.”
For me, the answer is easy – I don’t have any other marketable skills. I am unfit for manual labor (tried that), my math skills are remedial (that means bad) and I’m too honest for sales (didn’t get past the interview). Writing keeps the lights on, even if they aren’t burning brightly.
As I was eating two tacos and a bag of store-bought chips – which cost me, all told, about $22 – from a food truck with an absolutely horrible name, it occurred to me that I cannot remember the last time I had a good meal from a food truck.
Japandroids released their fourth and final record, Fate & Alcohol, last week and so it seems like a good time to write about this band, the emotions their music stirred in listeners and who at least one of those listeners was.
Some say history repeats itself. Calvin Allen doesn't mind. This article appeared in the July 2007 issue of Parker County Today.
A year after their guitar player was shot to death, a Weatherford metal band perseveres. This article appeared in the October 2009 issue of Parker County Today.
Training your team is one of the quickest and easiest ways to improve your team’s productivity and reach your strategic goals. But how do you get started? Here are a few types of training sessions that can move the needle immediately.
There is so much good that happens when leaders take professional development seriously.
Top-to-bottom management of magazine process including content creation, design, proofing and strategy since 2020.
Midsize regional public universities are leading the way for a new generation of student who is ready for experience – marketing to them is about building a community they can’t wait to join
The California institution worked with Stamats and D. White & Co. to bring a 75-year story to life – and connect its strategic dots to the big picture.
“Florida without agriculture! Without tomatoes, beans, peppers, eggplant, peas, squash; without its golden-headed glory of citrus!” – Marjorie Kinnan Rawlings, Cross Creek
What looks like a weakness at first glance may be your brand’s hidden strength – if you can articulate its benefits with vision
The San Juan Islands – far from being the tropical isles the name might describe, this archipelago in the northwest corner of Washington state is a long way from Florida – real-life Free Willy country.
D. White & Co. is guilty of not looking back at our successes – even though we spend a lot of time researching other brand’s successes and failures. One of the biggest wins for our team came when Shelly and I worked at Texas Wesleyan University in 2016 – A little more than a year before DWCo. began.
Shelly and Darren started working together as a creative team during their days on staff at Texas Wesleyan. We’re interviewing someone who has worked closely with both – our friend Rueben Gonzales, Visiting Assistant Professor of Art & Coordinator of the Bernice Coulter Templeton Art Studio.
Pre-production is one of the most important parts of creating a video that hits the mark, and a gingerbread destruction video is not a project you should take lightly. So we brought in an expert. A pre-production and destruction expert, Andrew Cardy.
Do you know what matters to your videographer – and how to work with them to get their best work? We talk to our own Supersubscriber Chuck Greeson – himself a seasoned video vet – about user-generated content, generating ideas, and college videos of students throwing frisbees under trees.
This decade has been one big bummer for U.S. workers, and the data confirms it: Prudential’s “Pulse of the American Worker” survey claimed more than half would switch jobs if they could. The same report said 1 in 4 “plan to look for a new job post-pandemic.” So where does that leave higher ed designers?
We hear about “data-driven” marketing and communications, but what does that really mean? Darren and Derek speak to a consumer behavior expert to better understand the science – and psychology – of higher ed brands.
