Derek and Darren talk brand news, compare Oklahoma and Florida with a game and ask if boiled peanuts are on-brand or off-brand for Northeast Florida.
Campus feedback is good for everybody
Committees full of leadership, professors, staff, students and alumni are too busy picking brand work apart based on minute in-the-moment details in a way that ensures any collaborative brand efforts will explode on the launchpad.
Why good higher ed brands are RARE
So, what is brand message and how do you know if you have one? Look at your school’s marketing communications. Your brand message is what makes your school important to the reader’s life.
32 – Know your Duval
Darren and Derek walk all over historic Downtown Jacksonville and run four miles at the first DTC Fit Club. Darren answers trivia questions on the history of colleges in Duval County and the duo discuss the Jaguars brand.
31 – Derek's parents visit
Darren is back from his creative retreat and Derek recaps his parents quick visit to town. The two take a spin at some improv story prompts and discuss their first ride on the Jacksonville Skyway.
30 – Start listening
Derek’s parents are dropping into town for the weekend, the St. John’s River keeps on jamming with Jax River Jams and Derek takes Darren through a college campus listening session.
Learn how to conduct a listening session
The most valuable higher ed marketing training I ever received was as a journalist in a small Texas town. I interviewed city leaders and people that didn’t have two nickels to rub together. I learned how to (mostly) listen.
29 - It's all about logistics
Derek and Darren celebrate a client’s branding awards, talk about everything to do in late-pandemic Jacksonville and discuss key strategies for university melt and yield campaigns.
Manage these interactions to freeze melt
Logistics and higher ed professionals have nothing in common. Or do they? Logistics pros are managing handoffs like ours in higher ed marketing and enrollment management. The big difference? Logistics professionals nail consistency.
Darren, Derek, and Shelly are are working on their new shows for DWCo. Radio, Shelly is winning her March Madness bracket and Derek asks Darren some trivia questions about Panther Hall.
27 – Spring brakes
Derek and Darren finally solve how they are related to each other and discuss the launch of The Downtown Council podcast. They talk context, voice and tone and decide if Jacksonville spring breaks are on-brand.
26 – Supersubscriber Chuck visits
Derek and Darren explore Jacksonville and capture candids with Supersubscriber Chuck Greeson, recap Derek After Dark and host the ‘Boast & Roast’ of Jacksonville through the photo lens.
25 – Derek's birthday
Derek and Darren celebrate Derek’s 25th birthday with some trivia, talk about a weekly DWCo. Radio promo competition and decide if a celebrity visit is on-brand for Jacksonville.
24 – Sunny and 75º
Derek and Darren marvel at the beautiful JAX weather, kick it with some Downtown Council friends at the River Club and discuss centering yourself amid a never-ending pandemic.
23 – Gingerbread destruction
Derek and Darren share an epic surprise for the fans at the end of the show, talk about freezing conditions in Texas and Oklahoma, and discuss music from JAX playing on DWCo. Radio.
22 – Syllabus week
Darren and Derek embark on a new year, with new projects and new playlists. They show off their DWCo. swag, their internet radio station and some published client work.
Trailer – Season 2
Darren and Derek kick off season two of the DWCo. Show at noon Friday, Jan. 29, with a new year, new jams, and new segments. Subscribe wherever you get your podcasts today or listen live on Facebook at facebook.com/dwhiteandco.
21 – DWCo.’s best & worst of 2020
Derek and Darren close out a crazy 2020. The duo recap their experience at Painting of the PawPrints, look at their Spotify Wrapped reports and choose their favorite on-brand off-brands of the year.
20 – The final push
Gingerbread House is finished, DWCo.’s new brands are on the run and Christmas is right around the corner (and so are the sweaters). Shelly plays some jazz and Derek capitalizes on some Black Friday bargains.
19 – The gingerbread house: What went wrong?
Darren and Derek review the past week’s gingerbread house build and try to understand what went wrong. Shelly’s Song of the Week has us dreaming “Quarantine Dreams” and the gang takes on another edition of On-Brand/Off-Brand.