When we started D. White & Company in 2018, we had a LOT of work to do. We needed some music that could keep us going for several hours without hitting skip. Somewhere along the way, we discovered Grateful Dead shows and the rest is recent history.

In honor of those early years, we’re presenting a higher ed-friendly index of what we’ve learned about brands from an unlikely source – Ladies & Gentlemen, The Grateful Dead.

DWConversations – W. Kent Barnds

Augustana College Executive Vice President for External Relations W. Kent Barnds talks about what he’s learned from the Grateful Dead about listening, changing, and creating lasting connections with your audience – and how he’s applied it to his career.

Shelly’s Short – Shelly’s trailer sketches

Our creative director Shelly Jackman pulls back the curtain on her creative process with a special travel-themed holiday gift that features her entire family.

On-Brand/Off-brand: The Allman Brothers Band vs. The Grateful Dead

We debate the merits of the Grateful Dead brand versus local legends The Allman Brothers Band.