Data – it’s not how much you measure, it’s what you measure. With all the discussions about tech, data, and predictive modeling we hear so much about in higher ed marketing, we thought it would be good to bring on an expert to discuss how you can get the right information from the right people at the right time – and use it to communicate effectively and ethically.

I’ve known Scott Geer for almost a decade and he is an underrated expert in the higher ed marketing world. He’s worked at small universities and large institutions – and added tremendous value at both. This is a great listen.

DWConversations – Scott Geer

We dive deep into the weeds of enrollment data – and what you should do with it – alongside UT Arlington CRM Director of Enrollment Management Scott Geer, who Darren and Shelly worked with at Texas Wesleyan. We talk about the importance of asking the right questions and getting the right people to work together as you implement and integrate your enrollment tech stack.

Shelly’s Short – Shelly’s Scoots McToots Stories

Our creative director Shelly Jackman worked side-by-side with our guest for years. We share some of our favorite stories from a terrific teammate who still doesn’t like being nicknamed “Scoots McToots.”

On-Brand/Off-brand: Is true crime on brand for Jacksonville?

Jacksonville has a lot of crime – both in its history and its modern-day headlines. Some of it is serious, some of it is funny, but it all keeps locals talking. So how should we talk about it?