44 – Learn PR Before Your Next Crisis!

Have you had a crisis recently at your university? Can you remember the last time you weren’t in a crisis? This episode is all about that important moment when your brand meets the public – and the public reacts.

DWConversations – Ann Davis

There’s a culture war, budget struggles, and the daily to-do list – and higher education is feeling the pressure from all sides. For this episode, we get into the brand trenches with Ann Davis, director of communications at TCU in Fort Worth, Texas. Shelly and Darren have known Ann for a long time – and when there’s a crisis, you want her on your team.

Shelly’s Short – DWCo. Sketches

Our creative director Shelly Jackman shows her process for creating the “Surfing Toby” character that adorns our limited edition t-shirts and coffee (available soon on the DWCo-op).

On-Brand/Off-brand: Does Jacksonville need a PR firm?

Darren and Derek try to turn those frown headlines upside down by combining what we learned from our interview with Ann Davis and Jacksonville’s recent run of headline Ls.