What looks like a weakness at first glance may be your brand’s hidden strength – if you can articulate its benefits with vision
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What looks like a weakness at first glance may be your brand’s hidden strength – if you can articulate its benefits with vision
D. White & Co. is guilty of not looking back at our successes – even though we spend a lot of time researching other brand’s successes and failures. One of the biggest wins for our team came when Shelly and I worked at Texas Wesleyan University in 2016 – A little more than a year before DWCo. began.
This decade has been one big bummer for U.S. workers, and the data confirms it: Prudential’s “Pulse of the American Worker” survey claimed more than half would switch jobs if they could. The same report said 1 in 4 “plan to look for a new job post-pandemic.” So where does that leave higher ed designers?
We wanted to grow the DWCoffee brand extension this year, so we asked Creative Director Shelly Jackman to create original artwork of one of our favorite subjects – DWCo. Director of Naps, Toby.