All tagged Training

I was recently asked to compile a list of essential business books. I considered focusing on my area of expertise, marketing, or even gearing it toward enrollment management, but I instead decided to focus on a broad, conceptual idea of how the modern working world works. My thinking is that so many business books quickly become dated. These are, as they say, classics, that have stood the test of time because they have quality instruction.

Six tips to build better communications funnels

The key to great communication flows is focus. Each piece of communication should do one specific, measurable thing: Ask a student to apply, explore majors or estimate their cost with a net price calculator. Take time to define your conversions ahead of time. If a piece doesn't have a purpose, lose it.