Midsize regional public universities are leading the way for a new generation of student who is ready for experience – marketing to them is about building a community they can’t wait to join
"When We Say Smaller" Became a Big Deal
D. White & Co. is guilty of not looking back at our successes – even though we spend a lot of time researching other brand’s successes and failures. One of the biggest wins for our team came when Shelly and I worked at Texas Wesleyan University in 2016 – A little more than a year before DWCo. began.
48 – A Decade of Darren and Shelly
Shelly and Darren started working together as a creative team during their days on staff at Texas Wesleyan. We’re interviewing someone who has worked closely with both – our friend Rueben Gonzales, Visiting Assistant Professor of Art & Coordinator of the Bernice Coulter Templeton Art Studio.
47 – Gingerbread Destruction II
Pre-production is one of the most important parts of creating a video that hits the mark, and a gingerbread destruction video is not a project you should take lightly. So we brought in an expert. A pre-production and destruction expert, Andrew Cardy.
46 – How to talk to your video people
Do you know what matters to your videographer – and how to work with them to get their best work? We talk to our own Supersubscriber Chuck Greeson – himself a seasoned video vet – about user-generated content, generating ideas, and college videos of students throwing frisbees under trees.
The Great Resignation Hits Higher Ed
This decade has been one big bummer for U.S. workers, and the data confirms it: Prudential’s “Pulse of the American Worker” survey claimed more than half would switch jobs if they could. The same report said 1 in 4 “plan to look for a new job post-pandemic.” So where does that leave higher ed designers?
45 – We stare directly into the science of brands
We hear about “data-driven” marketing and communications, but what does that really mean? Darren and Derek speak to a consumer behavior expert to better understand the science – and psychology – of higher ed brands.
44 – Learn PR Before Your Next Crisis!
Have you had a crisis recently at your university? Can you remember the last time you weren’t in a crisis? This episode is all about that important moment when your brand meets the public – and the public reacts.
43 – The Gumshoe's Guide To Higher Ed Brand Investigations
With all the discussions about tech, data, and predictive modeling we hear so much about in higher ed marketing, we thought it would be good to bring on an expert to discuss how you can get the right information from the right people at the right time.
42 – A Deadhead's Guide to Enrollment Marketing
When we started D. White & Company in 2018, we had a LOT of work to do. We needed some music that could keep us going for several hours without hitting skip. Somewhere along the way, we discovered Grateful Dead shows and the rest is recent history.
How Shelly sketched a travel-themed holiday gift
Our creative director Shelly Jackman pulls back the curtain on her creative process with a special travel-themed holiday gift that features her entire family.
41 – Your network is your net worth
DWCo. Show is back with new desks, new tech, and new guests for Season 3. We’re kicking off the season taking a look at how you can leverage your network to do better things for your community.
How DWCoffee took on a life of its own ...
We wanted to grow the DWCoffee brand extension this year, so we asked Creative Director Shelly Jackman to create original artwork of one of our favorite subjects – DWCo. Director of Naps, Toby.
DWCo. Show Season 3 launches in January
We’ve lined up a roster of expert interviews on key branding topics like video, research, design, and digital marketing. These 12 episodes will help you reconsider how your brand will look, talk and, act in the changing decade ahead.
40 – Roast and boast
Darren and Derek share some highlights from their trip to Pensacola, 'Boast & Roast' Season 2, and preview what’s coming in Season 3.
39 – Chuck said what?!
Supersubscriber Chuck returns to Jacksonville, Shelly survives the West Coast heat wave, and DWCo. celebrates Jessica's recognition in Arbus Magazine for Southern Grounds Avondale interior design.
38 – Nate Monroe
Nate Monroe, Florida Times-Union metro columnist talks good things happening in Jacksonville and Shelly joins to talk Supersubscriber Chuck's upcoming return visit to Duval.
37 – DWCo. dads
Darren is back from vacation, Derek recaps his volleyball tournament performance, Jacksonville has an on-brand sporting event coming to town, and the duo play a game of "Do You Know Who My Dad Is?" for Father's Day.
36 – Antonio Allegretti
Antonio Allegretti joins the show to talk branding and history in Jacksonville’s urban core, Darren is headed out for vacation, and Derek takes over DWCo. Radio with his new show, Daytime Derek.
35 – Raccoons on the run
Darren helps relocate two raccoons out of his backyard, Derek talks about the importance of rest in work and the duo weigh in on Jacksonville barbecue.